Find Out the Truth About Effective Nonprofit Fundraising

High Touch Communication understands that fundraising and marketing discourse should be read more conversationally. You can keep people engaged if your fundraising materials are filled with personal views, concerns, stories, and emotions.

Teaching You to Improve Your Fundraising Appeals

According to linguistics research, fundraising materials are usually read more like doctoral dissertations rather than lively banter with friends and family. To resolve this issue, we focus on infusing the written text with the same passion for the spoken word.

While researchers have made hard-won progress in many areas that strengthened the philanthropy sector, there is no magic method to raising money. The only way that people raise money is the old-fashioned way—by asking for it.

A pen is pointed at the word " write ".

How We Can Help You Secure Funding

Those working on the front lines of the nonprofit sector do not have the programs or resources needed to improve their fundraising appeals. Instead, they focus on techniques and ignore the language skills needed to reach donors.

We believe that without effective writing, no money is raised and as a result, no programs are funded. Thus, we want to help our clients improve upon this particular aspect.

A close up of some twenty dollar bills

The Key Result Areas in Fundraising

Peter Drucker, a researcher who specializes in nonprofits, holds the view that these organizations must function similarly to businesses to survive. In this sense, he asserted that nonprofits succeed in the following domains:

  • Marketing
  • Innovation
  • Human Organization
  • Financial Resources
  • Physical Resources
  • Productivity
  • Social Responsibility
  • Profit Requirements
A child 's artwork is displayed on the back of a card.

Reach Out to Our Team Today

As scholars better understand the substrates of communication theory at the foundation of fundraising, practitioners will be better equipped to carry out their mission. For more information on how to improve your fundraising efforts, contact us today.