Learn How to Write Excellent Appeals for Your Nonprofit
High Touch Communication understands the problems that people in fundraising face. By working with us, we will teach you how to write better, raise more, and service more.
The Benefit of Writing Emotional Appeals
We conducted a factor analysis of 1.5 million words of text to see what is important in writing fundraising appeals. Through this research, we analyzed the funding appeals of several “elite” nonprofits.
Our team found that the typical appeal from elite nonprofits reads more like an academic paper rather than a typical conversation. They do not try to build a story nor create an emotional connection with the reader.
By creating a narrative, you can make the donor feel as though they are the “hero.” Once they donate to the nonprofit, they will feel as if they brought a resolution to your nonprofit’s story.
Why Join Our Workshop?
Through our writing workshop, you’ll learn how to best create a compelling narrative for your funding appeals. When you attend the workshop, you are expected to perform the following:
Results of Well-Written Funding Appeals
Our team worked closely with the American Heart Association headquarters in Dallas, Texas. Here, we compared results among three fund appeal packages mailed to roughly 150,000 past donors.
Three test panels of 50,000 each were compared. Of those panels, the one that followed our workshop’s writing methods had an increased response by 346%! That panel was then rolled out to 1,066,077 households.
If You Can’t Make a Seminar
We often offer a free research briefing after a writing workshop. When you come to us to improve your fundraising, our team will educate you on how to write an effective funding appeal. In less than an hour, you’ll learn the following:
Drop Us a Line
Let our team of experts help you in creating better funding appeals. Find out more about how we can help you by reaching out to us.