The Language of Nonprofit Fundraising

1. Paul Slovic and Others: Research on Affect & Emotion

2. Paul Zak: Center for Neuroeconomic Studies at Claremont Graduate University

3. Various Fundraising Practitioners: Showcase of Fundraising Innovation and Inspiration

4. William Zinsser's Posts at The American Scholar

Research & Views of Key Thought Leaders:

1. Published in Journal of the Direct Marketing Association Nonprofit Federation: The Way We Write is All Wrong

2. Published in The Nonprofit Quarterly: Writing the Voice of Philanthropy: Fixing the Broken Discourse of Fundraising

3. Unpublished Dissertation Chapter Adapted to Article Format: American Heart Association Case Study